Amway Reports Sales of $8.8 Billion USD in 2018

On February 11th 2019 Amway  announced sales of $8.8 billion USD for the year ending Dec. 31, 2018, a two percent increase over 2017 sales numbers. It was stated that growth was broad-based across many of Amway’s top markets including China, the U.S., Thailand and India, delivering an expected turnaround as the company enters its 60^th year of doing business.

Amway Co-Chairman Steve Van Andel stated that“Amway’s growth in sales is a result of the sharp focus on the experience Amway Business Owners and their customers have buying, selling and using Amway products,”

Amway attributes sales growth to significant investments in digital tools and mobile experiences as well as product innovations that have helped ABOs attract and retain more customers. This includes enabling more ecommerce and social selling, connecting additional products with digital experiences, and personalizing more nutrition and beauty products.

The results of investments in ecommerce are most evident in China, Amway’s largest market and a leader in the business’ digital innovations. In 2018, 70 percent of Amway China sales were made through mobile orders.

“Amway is capitalizing on the world’s growing appetite for ecommerce,” said Amway Co-Chairman Doug DeVos. “Momentum is building, investments in digital and innovative products are increasing, and healthy, steady growth is anticipated to continue for the foreseeable future.”

In addition to adding ecommerce and social selling capabilities, Amway introduced a number of new apps and initiatives to help ABOs manage their businesses on the go and enhance the shopping experience for customers, including:

The Amway Business Center app available in the US, Canada and the Dominican Republic allows business owners to monitor and manage their business from the palm of their hand including registering, checking sales volume, viewing action reports and more.


 
Nutrilite’s Traceability Program, introduced in China, Japan and Korea, is a unique differentiator in the marketplace that increases visibility into how every botanical in Nutrilite vitamins and supplements can be traced along every step of the ingredient journey showing the who, what, where and how behind our products. This program will continue to expand globally in 2019.

Artistry’s Virtual Beauty app allows users to ‘try on’ different Artistry cosmetics and recommends skincare products. Approximately 260,000 people downloaded the app.




Atmosphere Sky, Amway’s first connected device continued to rollout globally and its app, Atmosphere Connect, provides users air quality data remotely. In the US, units are being developed to be voice activated via Alexa.
 
Amway’s top ten markets include China, Korea, the US, Japan, Thailand, Taiwan, India, Russia, Malaysia and Italy. Sales were consistent with the prior year in Korea, Russia and Malaysia. Japan and Taiwan saw modest declines.

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